Manchester United's Paul Pogba, fresh from a haircut, rhythmically juts out his chin to the catchy sounds of amapiano -- the South African music that has catapulted across the world.
"Ameno", the song in Pogba's clip, has 10 billion views on TikTok alone, powered by dance challenges that Shaquille O’Neal, Janet Jackson and Shakira couldn't resist.
Its catchy phrase "you want to bamba" in the recomposed version by Nigerian rapper Goya Menor, remixed by a Ghanaian producer based in the United States, uses sounds that first played in South African clubs.
It is often heard blasting everywhere from houses, car speakers at traffic lights and at parties.
No one's sure exactly how amapiano -- literally, "the pianos" -- began.
South Africans first heard it a decade ago, but over the last two years, it has exploded with international tours, music awards, festivals and countless playlists.